There’s a new celebrity at race expos these days: the limited edition signature running shoe.
This year’s New York City Marathon will be remembered for its unprecedented and controversial cancelation. But at its expo – which did open on the Thursday and Friday before the race’s scheduled running date — Asics premiered not one but two race signature shoes, the limited edition GEL-Kayano® 19 NYC (“embellished with ING New York City Marathon® elements”) and the Limited Edition GT-2000™.
At the Nike Women’s Marathon in October, Nike premiered the NWM LunarGlide+ 4 NWM 2012 limited edition shoe. (I confess to immediately snagging a pair, thus far walked-in daily and with love.)
Pretty, and potentially profitable — Read more