There’s a new celebrity at race expos these days: the limited edition signature running shoe.
This year’s New York City Marathon will be remembered for its unprecedented and controversial cancelation. But at its expo – which did open on the Thursday and Friday before the race’s scheduled running date — Asics premiered not one but two race signature shoes, the limited edition GEL-Kayano® 19 NYC (“embellished with ING New York City Marathon® elements”) and the Limited Edition GT-2000™.
At the Nike Women’s Marathon in October, Nike premiered the NWM LunarGlide+ 4 NWM 2012 limited edition shoe. (I confess to immediately snagging a pair, thus far walked-in daily and with love.)
Pretty, and potentially profitable — if one was willing to part with the shoes without ever wearing them. At a little over $160 retail, a good selection of sizes quickly showed up on eBay, where most were snagged for at least $250 — some as much as $305.
Seriously, are running shoes becoming the new designer purses? They are “premiered” in “limited edition” – they even get their own Twitter hashtags, so those lucky to have bought a pair can use social media to brag about it!
And because I have the LA Marathon on my mind these days, may I nominate a contender?
From Newton Running. Perfect color combo, yes?
Would you ever buy a “limited edition” shoe branded with or around a specific marathon or other race?
BabyRuns has already written several emails to Santa, including one asking for these Ironman shoes:
Another track workout; after the 5-4-3-2-1 intervals of last week, these seemed easy. A 10-minute warm-up, followed by 2 minutes fast twice; then 4 minutes fast twice; two-minute breaks in between. Close with a 10-minute cool-down. Piece-a-cake! (Mmmm, could have some right now.)